Fonts
Primary Logo Size Requirements
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- The logo must always be printed at 300 pixels per inch (ppi), so it is legible.
- The logo must never be smaller than .5” wide.
- The wordmark must never be smaller than .5” wide.
- The campus logo must never be smaller than .5” wide.
- When resizing the logo, keep the proportions constrained. This is done by holding down the Ctrl key (shift-control on Mac) on your keyboard while resizing objects. This keeps the logo from becoming distorted.
- The logo must always be printed at 300 pixels per inch (ppi), so it is legible.
Tips
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- Since many families identify with their campus, it is important for 91ÖÆƬ³§ to have a visually consistent brand that families can recognize.
- Avoid altering 91ÖÆƬ³§'s brand identity by using clip art in conjunction with these logos.
- Use photos of 91ÖÆƬ³§ students and staff whenever possible to showcase your campus and community.
- Ensure ADA compliance and readability by using contrasting colors for the font and background. For example, white text on a gold background doesn't provide enough contrast, but white font on a blue background does.
- Take advantage of white space. It lets your design breathe and can help the reader navigate from one element to the next without being overwhelmed.
- Since many families identify with their campus, it is important for 91ÖÆƬ³§ to have a visually consistent brand that families can recognize.
Brand Questions and Requests
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To request a logo, brand details or have any questions regarding 91ÖÆƬ³§ Brand Guide, please email the 91ÖÆƬ³§ Communications Department at communications@birdvilleschools.net.